Методические указания представляют собой текстовой материал экономического характера, с обширной системой языковых и речевых упражнений, с использованием принципа внутриязыковой наглядности. Указания состоят из пяти тем - разделов, поданных в соответствии с логической последовательностью изложения оригинальных материалов экономического характера.

• Contents
• INTRODUCTION
• CHAPTER I. THE RIGHT NAME
  • 1. CHOOSING A NAME
  • 2. BUILDING YOUR REPUTATION
  • SUMMARY
• CHAPTER II. GETTING HELP
  • 1. WHAT TO DO WITH AN INVENTION
  • 2. WHAT TO DO WITH A DESIGN
  • 3. WHAT TO DO WITH A TRADE OR SERVICE MARK
  • 4. GETTING HELP AND ADVICE
  • SUMMARY
• CHAPTER III. GETTING THE MESSAGE ACROSS
  • 1. THE MESSAGE: WHO, WHAT, HOW
  • 2. WHAT CAN YOU EXPECT ADVERTISING TO DO FOR YOU?
  • 3. DECIDING THE ADVERTISING STRATEGY
  • SUMMARY
• CHAPTER IV. SELLING
  • 1. EXISTING CUSTOMERS
  • 2. NEW CUSTOMERS
  • 3. HOW DO YOU SELL?
  • 4. SALES REPRESENTATIVE
  • 5. AGENT
  • 6. DISTRIBUTOR
  • 7. MAIL ORDER
  • 8. OVER-THE-COUNTER
  • 9. PERSONAL SELLING SKILLS
  • 10. THE STAGES OF A SALE
    • Opening stage
    • Building the sale
    • Closing the sale
  • SUMMARY
• CHAPTER V. HOW TO SET A PRICE
  • 1. THE PRICE RANGE
  • 2. THE HIGHEST PRICE
  • 3. THE LOWEST PRICE
  • 4. SETTING A PRICE
  • 5. A STEP-BY-STEP GUIDE TO SETTING PRICES
  • 6. PRICE NEAR THE TOP END OF THE RANGE
  • 7. PRICE NEAR THE BOTTOM END OF THE RANGE
  • 8. PRICING WITH MORE THAN ONE PRODUCT
  • SUMMARY