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В статье представлены результаты изучения требований потребителей к качеству вареных колбасных изделий. Установлен целевой потребитель продукции, выявлены и ранжированы ключевые требования потребителей к показателям качества вареных колбасных изделий./The article represents the results of the study of consumer requirements for the quality of boiled sausage products. The target consumer of the products has been identified, the key consumer requirements for the quality indicators of boiled sausage products have been identified and ranked.
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